Depop Profit Calculator
Calculate your Depop seller profits with 2025 fees. US/UK sellers pay 0% transaction fee, only 3.3% + $0.45 payment processing. Track ROAS/ACOS for Instagram and TikTok promotions.
Item Details
US/UK sellers pay NO transaction fee!
Only 3.3% + $0.45 payment processing fee applies.
What you paid to acquire or make the item
Buyer pays this amount (added to your sale price)
Mailers, boxes, tissue paper, tape, etc.
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Your Depop Profit
Profitable Sale
This listing will generate a positive profit after all Depop fees and costs.
Net Profit
$0
After all fees and costs
Profit Margin
0.0%
Excellent margin
Total Revenue
$0
Total sale price
Total Expenses
$0
Fees + costs
Return on Investment (ROI)
0.0%
Excellent return
Detailed Breakdown
US/UK Seller - No transaction fee!
Fee & Cost Breakdown
Understanding Depop Fees: The 2025 Advantage for US/UK Sellers
What is Depop Profit Calculation?
Depop profit calculation is the process of determining your actual earnings after accounting for all platform fees, payment processing costs, shipping expenses, and cost of goods. Unlike simple revenue tracking, profit calculation reveals your true earnings by subtracting every cost from your total sales.
Many Depop sellers focus only on their sales numbers without realizing that fees, shipping costs, sourcing expenses, and packaging supplies can significantly impact their margins. Understanding your true profit per item helps you price competitively while building a sustainable vintage reselling business.
Understanding Depop's 2025 Fee Structure
Depop made a major change to their fee structure in 2024 that dramatically benefits US and UK sellers. Here's what you need to know:
US/UK Sellers: NO Transaction Fee!
As of 2024, Depop eliminated the 10% transaction fee for US and UK sellers. This means you ONLY pay payment processing fees of 3.3% + $0.45 per transaction. This is a massive advantage over international sellers and other platforms.
- •Payment Processing: 3.3% + $0.45 per sale (covers credit card processing)
- •No Listing Fees: List unlimited items for free
- •Total Fees: Typically 4-5% on most items (vs 13%+ on other platforms)
International Sellers: 10% Transaction Fee
Sellers outside the US and UK still pay the traditional fee structure:
- •Transaction Fee: 10% of the sale price (including shipping)
- •Payment Processing: 3.3% + $0.45 per transaction
- •Total Fees: Approximately 13-14% on most items
The Regional Advantage
On a $50 sale, US/UK sellers pay roughly $2.10 in fees (4.2%), while international sellers pay $6.60 in fees (13.2%). That's a $4.50 difference per sale - money that goes directly to your profit margin. This makes Depop one of the most cost-effective platforms for US/UK vintage and streetwear resellers.
Depop Shipping: Buyer Pays vs Seller Pays
Depop offers two shipping models, each with different implications for your profit margins:
Buyer Pays Shipping (Recommended)
- •Pro: Shipping cost doesn't eat into your item profit
- •Pro: Buyer knows exact shipping cost before purchasing
- •Pro: Easier to calculate profit margins
- •Con: Higher total price may deter some buyers
Seller Pays Shipping (Free Shipping)
- •Pro: Items often rank higher in search results
- •Pro: More appealing to buyers browsing the app
- •Con: Must build shipping cost into item price
- •Con: Reduces flexibility if buyer location affects shipping cost
Typical Shipping Costs (USPS)
- •First Class (under 1 lb): $4.50-$6.00 - Best for most clothing items
- •Priority Small (under 2 lbs): $8.50-$10.00 - Good for heavier items or bundles
- •Priority Medium (under 5 lbs): $12.00-$15.00 - Multiple items or bulky pieces
Who Benefits Most from Depop?
Depop's low-fee structure and Gen Z audience make it ideal for specific seller types:
- •Vintage Resellers: Low fees maximize profit on thrift flips and estate sale finds. The 4-5% total fees for US/UK sellers beat every other major platform.
- •Y2K Fashion Sellers: Depop's young demographic actively searches for early 2000s trends, band tees, and nostalgic pieces.
- •Streetwear Flippers: Limited releases, sneakers, and hypebeast brands perform well with Depop's fashion-forward audience.
- •Small Batch Handmade Sellers: No listing fees mean you can list experimental or one-of-a-kind pieces without upfront costs.
- •Closet Cleaners: Selling personal items becomes more profitable with minimal platform fees eating into proceeds.
Depop Pricing Strategy for Maximum Profit
Smart Pricing Tactics
- 1.3-5x Markup Rule: For thrift flips, multiply your sourcing cost by 3-5x to cover fees, shipping, and labor.
- 2.Account for Low Fees: US/UK sellers only need to account for ~4-5% in fees, giving you more pricing flexibility than on other platforms.
- 3.Build in Negotiation Room: Most Depop sales happen through offers - price 10-15% higher than your target to allow bargaining.
- 4.Free Shipping Psychology: Items with free shipping get more engagement - build $5-$8 into your price and offer free shipping.
- 5.Bundle Discounts: Offer 10-20% off bundles to increase average order value and spread fixed costs across multiple items.
- 6.Research Sold Comps: Check sold listings for similar items to ensure your pricing is competitive within current market rates.
- 7.Aesthetic Photography: Well-styled photos with good lighting command 20-40% higher prices than basic product shots.
Depop vs Other Reselling Platforms
How do Depop's fees compare to competitors for US/UK sellers?
- •Depop (US/UK): 3.3% + $0.45 payment processing only = 4-5% total fees. Lowest fees for fashion resellers.
- •Poshmark: 20% fee on sales over $15 (10% under $15). Much higher than Depop but includes prepaid shipping labels.
- •Mercari: 12.9% selling fee + payment processing. Mid-range fees with broader audience demographics.
- •eBay: 12.9% final value fee (up to $7,500) + payment processing. Higher fees but massive search volume.
- •Vinted: Buyer pays all fees (seller keeps 100%). Popular in Europe, limited US presence.
- •Instagram Vibe: Depop's social feed format appeals to Gen Z and encourages browsing rather than just searching.
- •Fast Payouts: Funds available within 2-5 business days (faster than many competitors).
Common Depop Profit Calculation Mistakes
Mistakes That Kill Profit
- •Using Old Fee Calculations: Many sellers still calculate based on the old 10% fee. US/UK sellers now pay WAY less - update your pricing!
- •Forgetting Packaging Costs: Mailers, tissue paper, stickers, and thank-you cards add $1-$3 per order. Include these in your cost of goods.
- •Not Valuing Your Time: If you spend 30 minutes sourcing, photographing, listing, and shipping an item, factor in an hourly rate for your labor.
- •Underestimating Shipping Weights: Clothes are heavier than you think. Always weigh items with packaging to avoid paying extra at the post office.
- •Accepting Low Offers Too Quickly: Buyers expect negotiation on Depop. Counteroffer at least once before accepting below your target price.
- •Ignoring Sourcing Costs: Track every dollar spent thrifting, at estate sales, or on wholesale purchases. Even $2 items add up.
Final Thoughts
Depop's 2024 fee elimination for US and UK sellers created a massive opportunity for vintage resellers and fashion entrepreneurs. With total fees of just 4-5%, you keep significantly more of each sale compared to competing platforms like Poshmark (20%), Mercari (12.9%), or eBay (12.9%).
Understanding your true profit on every listing is the difference between a profitable side hustle and wasting time on items that barely break even. Use this calculator before listing new items, when evaluating offers from buyers, and when deciding whether your sourcing strategy is working.
Successful Depop sellers aim for profit margins of 50-70% after all fees and costs on thrifted items. This provides room for offers and negotiations while ensuring you're compensated fairly for your sourcing expertise, photography skills, and customer service time. Don't settle for razor-thin margins - price your items to reflect their true value.
Frequently Asked Questions
How much does Depop charge per sale in 2025?
For US and UK sellers, Depop charges ONLY payment processing fees of 3.3% + $0.45 per transaction. There is NO transaction fee. International sellers still pay the old 10% transaction fee plus 3.3% + $0.45 payment processing, totaling approximately 13-14%. This makes Depop one of the cheapest platforms for US/UK fashion resellers.
When did Depop remove the 10% selling fee?
Depop eliminated the 10% transaction fee for US and UK sellers in 2024. This was a major competitive move to attract sellers away from platforms like Poshmark and Mercari. The change only applies to US/UK markets - sellers in other countries still pay the 10% fee. If you're still pricing based on the old fee structure, you're leaving money on the table.
What is the best way to calculate profit on Depop?
Profit = Sale Price - Payment Processing Fee (3.3% + $0.45) - Shipping Cost (if you pay) - Packaging Cost - Cost of Item. For US/UK sellers, this is significantly simpler than other platforms since there's no transaction fee to calculate. Our calculator automatically computes this, showing net profit and profit margin percentage based on your region.
Should I offer free shipping on Depop?
Free shipping items tend to get more visibility and engagement on Depop, but you should build the shipping cost into your item price rather than absorbing it. For example, instead of charging $20 + $5 shipping, charge $25 with free shipping. Use our calculator to compare both scenarios and see which pricing structure gives you better margins while staying competitive.
What is a good profit margin for Depop sellers?
Successful Depop resellers typically aim for 50-70% profit margins on thrifted items after all fees and costs. For handmade items, 40-60% is common. With Depop's low 4-5% total fees for US/UK sellers, you can afford healthier margins than on platforms like Poshmark (20% fees). Lower margins below 30% work for high-volume sellers moving trendy fast fashion, but leave little room for negotiation.
How much should I mark up thrift store finds?
A 3-5x markup on sourcing cost is standard for Depop vintage resellers. If you buy an item for $5 at a thrift store, aim to sell it for $15-$25. This covers platform fees (4-5%), shipping, packaging, and your time for sourcing, photography, listing, and customer service. Rare or trending pieces can command 5-10x markups depending on demand and brand.
How does Depop compare to Poshmark for fees?
Depop charges US/UK sellers just 3.3% + $0.45 (roughly 4-5% total), while Poshmark takes 20% on sales over $15 and 10% on sales under $15. On a $50 sale, you'd pay about $2.10 on Depop vs $10 on Poshmark - that's nearly $8 more profit per item on Depop. Poshmark includes prepaid shipping labels, but Depop's massive fee advantage usually more than makes up for buying your own shipping.
What payment methods does Depop accept?
Depop Payments is the integrated payment system supporting credit/debit cards, Apple Pay, Google Pay, and other digital wallets. All sellers must use Depop Payments - the days of PayPal-only transactions are over. The 3.3% + $0.45 payment processing fee is charged automatically on every sale and cannot be avoided. This fee covers fraud protection, chargebacks, and credit card processing costs.
How do shipping costs affect my Depop profit?
Shipping costs directly reduce your profit if you pay them (seller-paid shipping). Most clothing items ship USPS First Class for $4.50-$6.00, while heavier items or bundles require Priority Mail ($8.50-$15). You can either charge buyers for shipping separately or build it into your item price as "free shipping." Unlike some platforms, there are no extra fees charged on shipping amounts - just the base payment processing percentage.
Why do international Depop sellers still pay 10% fees?
Depop only removed the transaction fee for US and UK markets as a strategic move to compete with Poshmark, Mercari, and other North American/European platforms. Sellers in other countries still pay the 10% transaction fee plus 3.3% + $0.45 payment processing (roughly 13-14% total). This regional difference significantly impacts pricing strategy and profit margins depending on your location.
Does Depop take a cut of shipping if buyer pays?
Yes, the 3.3% payment processing fee applies to the total transaction amount including shipping. So if you charge $30 for an item + $5 for shipping ($35 total), the payment processing fee is 3.3% of $35 plus $0.45. This is why many sellers prefer to offer "free shipping" by building shipping costs into the item price - the fee structure is the same either way, but free shipping appeals more to buyers.
Can I negotiate prices on Depop?
Yes, negotiation is extremely common on Depop - most sales involve at least one offer back and forth. Buyers expect to negotiate, so many sellers price items 10-15% higher than their target sale price to allow room for offers. Use this calculator to determine your minimum acceptable offer by working backwards from your desired profit margin. Don't accept offers that drop you below break-even or make the sale not worth your time.
How does this calculator save my data?
Your inputs are automatically saved to your browser's local storage using our localStorage persistence system. When you return to the calculator, your previous values are restored so you don't have to re-enter everything. No data is sent to our servers - everything stays private on your device. Click the reset button to clear saved data and start fresh with new calculations.
What should I include in my cost of goods?
Include ALL costs: the item purchase price (thrift store, estate sale, wholesale), packaging materials (mailers, tissue paper, tape, stickers, thank you cards), photography props or backdrops if applicable, and any cleaning or repair supplies. Many sellers forget packaging costs which can add $1-$3 per order. Also consider whether to factor in an hourly rate for your time spent sourcing, photographing, listing, responding to messages, and shipping items.
Does Depop report my income to the IRS?
Yes, if you process $600 or more in payments during the calendar year, Depop will issue a 1099-K form and report your income to the IRS. You're required to report this income on your taxes. The good news: all Depop fees, shipping costs, packaging expenses, and cost of goods are tax-deductible business expenses. Keep detailed records of all purchases and expenses to reduce your taxable income.
What makes Depop better for vintage resellers than other apps?
Depop combines the lowest fees (4-5% for US/UK sellers), a young Gen Z audience actively seeking vintage/Y2K fashion, Instagram-style visual browsing that showcases aesthetic photography, and no listing fees so you can experiment with pricing. The platform's social feed encourages discovery browsing rather than just search, which helps unique vintage pieces get discovered. The community also values sustainable fashion and one-of-a-kind finds over mass-market items.